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How to Setup a Marketing Funnel [5 Steps]

how to setup a marketing funnel

A marketing funnel is a way of breaking down the customers’ journey all the ways from the awareness stage to the purchase stage. In this article, we are going to walk you through how to setup a marketing funnel so you can get started.

It is the way from person first learns about your business and ready to buy your product.

How can you break this journey? Well, you can break it through a digital advertising strategy. Then how can you build a digital advertising strategy? This is the actual place where you can apply a marketing funnel.

It’s significant but not easy to figure a great funnel. The identification of your ideal buyer early and buying a product is a promising feature of a good funnel.

There are some points to keep in mind when you are learning how to setup a marketing funnel that is effective for your business:

  • Interest of target customers
  • Expectations from your product
  • Annoying facts about online shopping or paying for online service
  • Position your product/brand distinctively
  • Interaction with buyers

Not every customer is the same. Their buying motivation may differ. Create different and accurate buyer persons based upon:

  • Why do they want to buy the product?
  • How they are going to use the product?
  • What motivates them to buy a product?

Your marketing funnel must cover these stages:

Stage#1: Find your audience

This step is often bounced or the audience is assumed. That can become an acute mistake. An audience can frequently change specific interests, only be active on certain platforms or be quite a bit different than what was assumed.

Validating the demographics, interests, and activities of your audience may be the most important step in forming a digital advertising strategy. There are some easy methods to find your appropriate audience.

These are:

  • Digital analysis
  • Survey
  • Focus group
  • Discovery sessions

Stage#2: Build awareness

Presenting your product/brand in front of the target audience so that they know who you are, what you stand for and what you do. It is all about building both product and brand awareness so that consumers will think of you later on down the road.

Awareness can be built through:

Stage#3: Increase consideration

After getting in front of the target audience, the next step is to influence consideration for selecting your brand, product, or service over others. The goal is to demonstrate value and show why your brand is the right choice. It also depends upon the audience’s choice and usage.

There are the following points to increase the consideration:

  • Messaging platform engagement
  • Reviews
  • Video advertising
  • Native advertising
  • Social media advertising
  • Chatbots
  • SEO Educational Content

Stage#4: Drive action and conversions

The next step is to get the target audience to convert on the action that has been promoted. Here you need to be in the right place at the right time with the right message (just like any great advertising).

Action can be performed as:

Stage# 5- Post conversion / build loyalty

Now that your new customers are converted, you are all done, right? Not quite. Now you need to take your newly converted customers and turn them into loyal patrons. Ensuring that customers have a smooth post-purchase process and staying in front of them going forward creates a new ally. Not only will they most likely convert again, but they will help promote your brand through positive reviews and word of mouth. It can be done as:

  • Loyalty Programs
  • Email Campaigns
  • Surveys to Identify Pain Points
  • FAQ’s and Educational Content
  • Messaging Platforms and Chatbots to Answer Questions
  • Reviews to Help Influence Consideration for Others

Typical sales funnels have awareness, interest, decision and action power in it. Another way to remember content creation stages is remembered through acronyms AIDA:

  • Attention
    This is similar to the problem/ need recognition stage. Customers have experienced pin points but haven’t recognized problem. It’s important to draw content to attract the customers.
  • Interest
    This is the stage at which customers are actively seeking or interested in, information to help them solve their problems. As they move down, their interest is sparked by a solution.
  • Desire
    Now customers have desire of the solution. You have to manage it by examining various solutions to their problem, that your solution is the right one for them. It is done by proper convincing method.
  • Action
    It’s time for the customer to make the right decision about the purchase of your product. You must make it easy for the customer to say ‘Yes’ to your solution/product. The easier you make it for people to take action, the more sales you will generate in a short span of time through your sales funnel.

The usage of traditional sales funnel and AIDA has same significance. Customers enter the sales funnel and through a process of discernment, choose to either move to another solution or purchase from you. The action at the end of the funnel, or the purchase, concludes the stages of the sales funnel.

Although most people enter the funnel at the top, not everyone does. Some will enter at subsequent stages, but the process remains the same no matter which stage someone enters the sales funnel.

Top brands using marketing funnel.

Now you know exactly how to setup a marketing funnel like top brands. There’s more focus now on lead nurturing and optimizing each stage of the consumer experience to keep leads moving towards the purchase of brands. This is the best strategy for preventing leads from slipping away and buying elsewhere.

The other key principle is that the consumer journey doesn’t end with the first purchase; this is where the customer journey begins and your efforts move to maximize further purchases and customer value.

The whole marketing funnel will be sum up in few words “Building an effective digital advertising strategy with a variety of integrated advertisements at the right time and place will help take your digital campaigns and business to new heights”.

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8 Best Sales and CRM Platforms for Small Businesses

best sales and crm platforms for small businesses

Sales and CRM tools can make your job easier if you are a sales rep or a business wanting to improve your sales cycle. According to SugarCRM, 69% of people said that a CRM system proved to be the most valuable tool in increasing the effectiveness of their sales. Let’s look at the best sales and CRM platforms for small businesses.

These tools can lend a hand in making customer relationship management (CRM), sales-related market intelligence, handling and processing of leads, analytics, training and reporting of the sales team, automation, and integration of sales smoother, easier, and better for you.

For fulfilling different requirements of different businesses there are plenty of such tools available at the market. You just have to choose the right one for your business.

You can write down your requirements being a small or enterprise-level business and start looking for the best suiting tool for your business.

 WARNING: This is going to be a brain and time-eating activity.

These are the 8 best sales and CRM platforms for small businesses.

1. Keap

Keap is a tailored platform for you if you are a small business, freelancer, or e-commerce person.It supports your contact management and sales pipeline. You can build a sturdy lead database with the help of Keap.

With this tool, you can easily import spreadsheets and scan business cards. It not only boosts lead generation but allows you to customize fields and contact information. You can also shift contacts from your other CRM with ease.

It can look slightly expensive if you are on a tight budget but it has the actual tools to up your learning curve. Their Grow plan costs $49 per user/per month, Pro plan costs $149 per user/per month, and Infusionsoft plan costs $199 per user/per month. You can get a free trial for Grow and Pro plans.

2. Zoho CRM

Zoho CRM’s simple user interface, customizability, and social media features make it suitable for businesses of all sizes and types.

You can easily and effectively manage your leads and automate your processes. Reach out and engage your leads by integrating Zoho with Twitter, Facebook, and Google+.

Zoho is popular for small businesses because of its affordable price plans. Their low price doesn’t mean low quality though.

Zoho offers a free version for 3 users with limited features, and a 15-day free trial for paid versions. Their Standard edition is $12, the Professional edition is $20, the Enterprise edition is $35, and the Ultimate edition is $45 per user/month (with a 30-day free trial).

3. Less Annoying CRM

Less Annoying CRM is ideal for small businesses by making pipeline management, lead tracking, and follow-up notifications easier for them. It makes your sales automation effective and time-saving.  They allow third-party integrations for many apps and vendor-built integrations for apps like Google Calendar, Google Contacts, and Mailchimp, etc. It costs you $15 per user/per month with a risk-free 30-day free trial.

4. Really Simple Systems

The really simple system is really very simple yet sophisticated. It makes easy the automation and contact management of your vendors, suppliers, clients, and leads. Their advanced data security and encryption make it a praised CRM.

They offer a Free plan for up to 2 users. Their paid plans include a Starter plan $14-$15, a Professional plan $30-$33, and an Enterprise plan $46-$50 per user/per month (billed monthly).

5. HubSpot CRM

HubSpot is one of the big names when we are talking about CRM. It can easily handle the basics of the sales process and provides lead management and cross-channel tracking of customer interactions. You can share information across apps like Slack and Google Sheets with Zapier integration.

HubSpot offers a free platform but with basic and limited features only. The paid version (obviously) adds on so many other features like deeper prospect insights, high-end automation, and AI assistance. HubSpot CRM comes with limited customization options which are not ideal for niche-specific systems.

HubSpot CRM is free for unlimited users but Add-on packages for Marketing Hub, Sales Hub, and Service Hub are $50 each per user/per month. While package for CMS starts at $300 per month. Their All-inclusive Starter Growth Suite starts at $113 per user/per month and they bill annually.

6. Zendesk Sell

Zendesk enhances the overall customer experience by bringing together the sales and service teams together. It is, basically, salesforce automation software.

It makes prospecting, deal-making, and improving customer retention easier. It also helps in conversions with timely sales interventions and follow-ups. While you can set triggers for new leads, qualified deals, and new incoming deals.

It is very simple to use and its mobile sales application is rated number one. The price can be a bit high for a startup or small business and for that Zendesk can be directly contacted (for pricing and custom plans).

7. Insightly

Your Excel, Outlook, and Gmail integrations are all covered with Insightly. This tool offers a highly smooth sales pipeline integration between features. Its services include contact management, customer data, and lead tracking.

It has Business intelligence (BI) features that collect historical and real-time data within your CRM. It is best for small businesses but, can be difficult to use for businesses with complex needs.

Its Plus package is $29 per user/per month, Professional is $49 per user/per month, and Enterprise is $99 per user/per month. (billed annually) Insightly offers a 14-day free trial for its Plus and Professional plans.

8. Freshworks CRM

Freshworks CRM platform unifies the sales and marketing teams and enhances the experience with AI.

It is a cloud-based system with Sales Cloud, Marketing Cloud, and Customer-for-Life Cloud. It eases to prospect new leads by providing solid email marketing. You can earn customers for life by discovering new leads, boosting engagement with customers, closing deals more effectively, and improving customer relationships. It has many advanced functions including chatbots, smart leads identification, and pipeline analysis, etc.

They offer a Free Forever Startup plan while paid plans include: Customer-for-Life Growth plan on $29 per user/month, Pro plan on $69 per user/month, and Enterprise plan on $125 per user/month. You can visit the website for other pricing plans.

Now that you have a list of the 8 best sales and crm platforms for small businesses, it’s time to take action and get your leads organized and start building those relationships.

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5 Ways Experts Create High Performing Facebook Ads

ways experts create high performing facebook ads

So, you’re not happy with your Facebook ad campaign results and you want to learn the ways experts create high-performing Facebook ads?

Hey, you’re not alone here. In fact, 62% of small businesses fail with Facebook ads. 

Why? Because they don’t successfully identify their mistakes and end up blaming the platform. Facebook’s reach is indeed waning, but this should not stop you from creating highly successful campaigns. After all, Facebook is one of the best social networks for advertisers in terms of targeting options. 

It’s time for you to learn how experts nail their Facebook ads and achieve their business goals with great ease and speed. 

In this post, I am going to show you what digital marketing pros do to make their advertising efforts highly impactful.

Before we move on highlighting those proven tactics, let me assure you that Facebook ads can turn your business upside down, bringing in a steady, sustainable stream of revenue. 

Let’s get started looking at the. ways experts create high performing Facebook ads! 

 

1. They Know Their Audience

Facebook advertising enables us to create perfect ads with its targeting and tracking features. However, most people often get confused and fail to take advantage of them.

To keep things simple, experts follow the 3R principle that allows them to create the right message and put it in front of the right people and at the right time

Do you know why your ads aren’t producing the results you want? You don’t truly understand your audience and, as a result, you place ads in the wrong people’s feed. 

Why would someone click on your ads if they aren’t interested in your products or services? The platform has over 2.8 billion monthly active users, but the secret to success lies in identifying users who would qualify to be your customers. 

Let me give you a quick example! 

Let’s say you’re a business coach that helps CEOs navigate through difficult times. Now, your ads should be targeted only towards CEOs. Unemployed people or housewives aren’t your ideal people. 

So, before you launch your next campaign, do some homework and identify your audience, the people you want to connect with. Who are they? What are their interests, age, income, location, etc? How can you help them? What are your business goals? 

Invest some time in building a perfect Facebook audience. This strategy will not only reduce your advertising costs but also skyrocket your ROI. 

So, your first step should be to find your ideal people on the platform. Crafting the perfect audience will help you across channels from Facebook and Google to your website. 

Here is another important marketing concept that will help you create better ads: 

The Rule of Seven

It says your ideal clients or customers need to see your message at least seven times before they sign up or buy from you. Here is how this concept applies to Facebook advertising: 

Let’s say your audience size is 30,000 and the average cost per 1,000 impressions is $35. 

How much would it cost you to show your message seven times to those 30,000 users? If we do the math, the answer will be $7,350.  

See, how crucial it is to narrow down your audience and reach the right people.

2. They Create Converting Ad Copy

Successful advertisers know how not to annoy their audience with boring sales pitches. They use a simple, conversational tone and go easy on sales tricks. 

First, make sure your message resonates with your audience’s needs and interests. Second, keep your message clear, fun, and conversational. Remember, a good headline can make all the difference. While there’s no hard and fast rule to write a headline, it should be enticing and benefit-focused. 

Here are some quick tips: 

  • Write ad copy as though you’re writing to one person (your ideal customer). 
  • Use different ad formats for different audiences. 
  • Make sure your visuals go well with your message. 
  • Have a clear goal and a call-to-action. 
  • Use easy-to-understand language 
  • If you’re selling something, be upfront about the numbers. 

When developing ad copy, create separate messages for each buyer persona. 

Why? Because it’s vital to understand the context when it comes to social media marketing. For example, if you divide your audience into three different groups or buyer personas, you need to create a different message for each group.

3. They Track Sales

Everyone wants to get more engagement and clicks, but what is your goal? 

People that perform well at Facebook advertising always track sales because that’s what really matters – they focus on how much money they’re making not how many clicks they’re getting on your ads. 

Something isn’t working if your ads aren’t generating leads and revenue. Getting a lot of clicks doesn’t mean your campaigns are high-performing unless your only goal is to get clicks. 

If your ads aren’t helping you achieve your goals, figure out what’s wrong. Stop repeating one mistake over and over again. Keep track of your sales and get rid of elements that aren’t working. 

4. They Don’t Sound Like An Ad 

We hate ads. Aren’t we? 

So, how do advertisers address this problem? Simple: they don’t sound like an ad. This is where good copywriting comes in handy. You need to showcase how your business is going to bring value to the table. 

You have to help your audience understand why it’s beneficial for them to follow your call to action. You can do it without sounding too much like an ad. 

Pro Tip: Make offers your audience can’t help but click.

5. They Don’t Assume – They Test

Experts don’t just launch ads and wait. They test and test everything. 

The only way you can be good at building profitable ads is through continuous testing. The good thing about Facebook is that it allows you to spend a small amount and test something. 

So, if you want to learn through experience, Facebook could be a good place. But when you follow experts, you can easily avoid beginners’ mistakes.

Tools like Facebook Audience Insights will help you learn more about people you want to reach. Use them to measure the performance of your ads. Again, make sure your ads are seen by the right people. 

Final Thoughts 

The best Facebook ads generate leads and sales. As an entrepreneur or business owner, you have to make sure you come up with the right mix of all the elements from ad type to messaging. If you already have tried different strategies and are afraid of failing again, start doing things the way experts create high-performing Facebook ads. In other words, do things differently.

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5 Ways To Identify The Right Audience For Your Business

identify the right audience for your business

You probably know that the internet hosts over 4.6 billion people. With that many people, it can be hard to identify the right audience for your business. If you’re an entrepreneur or business owner, here is what you need to know: 

Not everyone on the web is going to do business with you. Chances are your potential customers or clients are an incredibly small fraction of global web users. 

The good thing about digital marketing is that it allows you to target a specific audience, unlike traditional marketing platforms like radio or TV. 

So, if you’re tired of wasting ad spend on uninterested eyeballs, learn how to find and target the right people across channels from Facebook to Google. 

One of the prime objectives of marketing is to help you get more qualified leads, people that really need your product or service, no matter what channel you use to spread your message. If you don’t know about your buyers, there’s no way to efficiently sell to them. 

What Is A Target Audience?

Before we dig deep, let’s define the term ‘target audience’.  

Simply put, it’s the selection of prospective customers to whom you want to sell your products or services. The strategy is about segmenting the market, highlighting which parts of the market are appropriate for your product. If you offer more than one product or service, your business may need to attract multiple groups of potential customers. 

Here is what Andrew Flanagan, an executive director at Lenovo has to say about this: 

“ Audience targeting is absolutely essential as we design a campaign and think about the audience we are trying to reach.”

People who make up your target audience share some common characteristics including demographics, psychographics, buying power, and buying geography. The more you know about your audience, the better.

  • What are their demographics (age range, interests, job titles, location, etc.)?
  • What are their psychographics (preferences, lifestyle, attitude, behaviors, etc)? 

Let’s say you sell or promote a B2B SaaS solution. Your target audience could be men and women, ages 30-45 who earn at least $500,000 annually. You can use more variables to further narrow down your audience. 

Ask yourself the following questions: 

  • Are you reaching the right people?
  • Is your audience love to interact with your content?

No? If you’re not putting your content in front of the right people, your marketing efforts and budget are going down the drain. 

Here is what you need to do to get it fixed and identify the right audience for your business:

1.  Start With Your ‘Why” 

Have you heard the phrase “know thyself”?

If you want to know others, start with knowing yourself. When it comes to business and marketing, you must answer the following questions before developing any marketing strategy: 
Why does your business exist? 

  • Why did you start your company? 
  • What kind of problems do your products solve?

    Did you know why so many companies fail? They lack clarity around these questions. Clarifying why your company exists will help you understand who your customers are.

2.  Use a Funnel Approach

Your market selection process would probably look like a funnel – you start with a large group of people and then narrow it down. For example, if your product or service is location-specific, you can narrow down your audience based on their location. The second filter could be gender or age range and then income level and so on. 

You’ll eventually identify the right audience for your business as you move through more filters. Facebook advertising gives you more control over how you target a specific audience using various filters.

3. Don’t Go Too Broad 

A case study from Harvard Business Review compared Google and Yahoo to study how these giants diverge over the decades. It’s interesting to see how Yahoo tried to be everything targeting everyone, while Google focused on specific audiences exploring new possibilities over time. 

So, if you want to be successful, find and serve the smallest niche you can. When you serve a small group of people, it turns out to be a launching platform where you can expand your audience and the scope of your work. 

Pro Tip: Double down on your strengths and stop focusing on areas you’re not good at.

4. Define the Core Values of Your Products

You probably have a vague picture of your ideal customers who most likely to be interested in the core values your products or services offer. Let me explain this with an example: 

Let’s say your company manufactures a foldable baby stroller. What kind of parents do you think would like to have that feature or value? Maybe the parents who travel frequently would be your ideal customers. 

So, write down the core values your products or services offer and then identify people that prioritize those values.

5. Don’t Forget to Capitalize On Existing Data

If you’ve been in business for quite some time, you probably have some data or information to draw on. For example, what demographic groups like to do business with you or buy your products or why a particular group of people like a certain aspect of your business. You can gather plenty of insights by studying your existing customers. 

Didn’t get my point? Let me give you an example: 

Let’s say you run a fast-food restaurant. Now, what you have to do is just spend a few hours at your restaurant and observe: what kind of pizza each person buys, how old is each person that buys a particular drink, what are their ethnicity, what time of the day your restaurant receives the most customers, etc. 

You can also go online and see what kind of people are visiting your website or interacting with your content on social media. 

Now, use all that information to develop a better understanding of your prospective customers. 

Pro Tip: Build a lookalike audience on Facebook using information such as email addresses of your customers or people who browse through your website. 

More Tips 

  • Study your competition to identify your prospective customers. 
  • Listen to your social media followers to understand their needs and concerns.
  • Evaluate social media profiles of those who love to interact with your content. 
  • Build an ideal customer avatar. 
  • Run surveys to learn more about leads that converted into paying customers.

Bottom Line 

Understand your niche and own it. Once you successfully identify the right audience for your business, excite them with highly targeted content. That’s the only way you can establish a profitable and sustainable online presence for your company.

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How to use Facebook to get better clients

how to use facebook to get better clients

When you are planning to start a brand awareness and marketing campaign, how can you beat the platform with 2.74 billion monthly active users? We are going to look at how you can use Facebook to get better clients starting right now.

In case you still didn’t get it, I am praising the world’s most popular social networking platform, Her Majesty, Facebook.

Starting in 2004, became the world’s most popular app for all the right reasons. It is not just another social networking app anymore, Facebook is known for providing reach to a humongous marketplace today.

To make it easier for businesses, Facebook now allows you to make a separate business account/page with distinct features to promote and advertise your brand with dexterity. Moreover, Facebook ads can give you a leg up in getting more clients.

Want to know how to use Facebook to get better clients and boost your sales?

People of all ages, ethnicities, genders, schools of thought, and classes use Facebook as a customary app. Even you are highly likely to have been checking your Facebook notifications if not in between reading this article then surely before that. Odds on, you will scroll through your Facebook Newsfeed after finishing this article too.

I am not trying to be a fortune teller, it is just the fact that daily 1.82 billion people use it and if you are below the age of 65 you are 99% likely to have a Facebook account.

If the world is so wanted of Facebook that means it can bring a business so many potential clients. One just needs to learn the right tactics. Right?

Being a business, no matter big or small, your main targets must be:

  • To attract more clients
  • Convert these clients to your loyal customers

Facebook has all the right tools for you in this regard.

Facebook is the fastest, most targeted, cheap, and cost-effective form of advertising. It has all the potential to successfully help businesses in increasing brand awareness, website traffic, revenue, sales, and leads by providing the best options to engage and hook their followers.

You can use it to grow your blog traffic or to get more traffic for your website. Also, it can help you break into new markets. (which means you can grow your business worldwide)

How to use facebook to get better clients?

Now, when we know all that Facebook can provide, the question is: How to use it in our favor? To simplify it let us segment the process in three major steps:

  1. Making a business page and optimizing it for engagement
  2. Using Facebook ads
  3. Making a strategic plan for content posting and executing it

If you are a freelancer getting clients with Facebook can work in a little different way as well.  You can join relevant community groups to your skillset and hunt for clients over there, simply by responding to posted job offers by clients or businesses. Send them a stunning cover letter as they require and there you go.

If you are a business or brand, let us move to the details of the first step.

How to make a Facebook business page and optimize it.

Making a business page on Facebook is very important if you want to get some good loyal clients and it is very simple. You just need to “log in” to your personal Facebook account. You can Sign up for a page by going to facebook.com/pages/create.

You will see the options for selecting the type of page you want to create. You can create a page for either business/brand or community/public figure. Say you’re creating a page for a business or brand. Choose the option for that, and after getting started with the Business or Brand option, enter your business information.

Enter your page name. You can use your already working business name or you can choose a new name that is easy to find for people when looking for products like yours. Choose a category that best describes your business by Facebook’s suggested options. Now it will ask for your address and phone number and few further details. Fill in the details, have a look at Facebook policies, and if you agree, hit the Continue button and your business page is ready to go.

After you have created a page, now it is time to optimize it for public engagement. It will start right from adding Pictures.

 Upload profile and cover images for your Facebook page. Be very smart in choosing your pictures and cover images because they are the first impression of your brand. For a recognizable brand, using their logo is probably the best way. In a nutshell, your cover and profile image should be well representing your brand and should be easy to recognizable by your potential customers.

Create a user name to get found by people easily and fill in your details by clicking Edit Page Info shown in the top menu. Here you can share all the important information, with your audience, about your business. Add a few lines of description and add additional categories to make sure Facebook shows your page to all the right people by clicking in the Description and Categories boxes. Be very engaging and try to be using connecting words for your audience while filling in these details and choosing images.

Add all of your contact details to make it easy for people to reach you by all means. Add details you want to make public like your phone number, website, and email address. You can also add your location, and business hours, etc. as well.

In the page optimization and selection of content, the Facebook Page insight tool will provide enormous help. It will get you to know how your audience is responding or will respond to your page. And by understanding them better you will be able to engage and hook them better.

Get started with Facebook ads

In starting a marketing campaign, the Facebook ads manager will provide great help. Set up your Facebook Ads Manager account by selecting Create Ads from the drop-down menu in the upper right corner of your profile. Facebook will provide you all the tools, options, insights and will guide you to your first ad campaign set up.

Here you have to pay a little to run your ads and convey them to the right audience. (it is still one of the cheapest available options)

The most helpful tool Facebook provides is Insight. This tool provides all the information about who your audience is and what they will like to hear from you. You just have to be a little smart in using this information in your favor.

Making and executing a strategic plan.

To reach your goal of getting loyal customers you need a strategy to create and post your content.

  • Facebook allows you to post content in these forms:
  1. Plain Text
  2. Images or photos
  3. Videos and live videos
  4. Linked posts (linking to an outer source e.g your website)
  5. Polls
  6. Facebook stories

You can post one of them or a combination of two or all types of these content types. Based on your INSIGHT info, plan what to post and when to post.

  • You can also pin one of your best posts probably an eye-catching one on the top of your page for a visitor’s first look.
  • While creating your content, keep in mind your audience’s preferences and demands.
  • Choose only good quality images and videos.
  • Go live at least weekly to keep your audience feel entertained.
  • Keep your audience updated with what is new in your business and tell them about all the upcoming events through your posts.
  • Create some polls and Q/A sessions to engage your audience.
  • Generate a content mix for Educating, entertaining, and informing 2. Promoting your brand 3. Keeping your audience engaged like making polls, and live videos, etc.
  • Post consistently but not too often to annoy both the audience and Facebook.
  • Post on the peak times when people are most likely to see your posts.
  • Add CTA buttons provided by Facebook.
  • Interlink your Facebook to your website and other social media platforms.

Try to make the best use of all the tools Facebook provides you for your brand awareness and marketing campaigns.

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5 Ways to get more real followers on Instagram in 2021

get more real followers on Instagram

Instagram started as a fun photo-sharing app in 2010, but it rose higher and evolved to be one of the best marketing platforms worldwide. Here, people and brands can meet each other and engage to build stronger relationships. And for this, most people are searching for ways to get more real followers on Instagram so they can build a larger audience.

Over 1 billion people use Instagram every day, at least for half an hour, which makes it one of the most popular apps also the most potent for the success of your brand awareness and marketing campaigns.

Now brands are taking Instagram more seriously as their marketing tool and using it effectively for their brand awareness. And figuring out how to get more real followers on Instagram is a big deal for many reasons.

Stats tell us that around 81% of people use Instagram to get to the products and services offered by brands, and 50% of them are likely to purchase from the brand’s official website at the end.

That is why Instagram is such a great marketing platform for brands today. And it can help in getting you to a genuinely big pool of potential buyers. Instagram has “all of it” to hit your brand’s dream success.

But, will creating an Instagram account in your brand’s name and posting few a things get you to the success we are talking about?

Probably not.

The formula for Instagram success is “more eyes, more sales”. That’s why it is important to get more real followers on Instagram instead of fake followers.

You will need a real big following to hit your dream targets with Instagram. The more people will get to know about you, trust you, and promote you, the more success will come your way.

Here are the ways to increase Instagram followers for getting more eyes on your brand.

Let’s look at the 5 ways you can get more real followers on Instagram in 2021.

 

Be more creative

Being creative is the best way to attract people to your posts and eventually to your site. Be funny, ironic, or whatever you like but never, ever be BORING! Try to stand out with catchy titles, amazing descriptions, and popular content.

Create a unique and outstanding Instagram style for your profile. Try to design your profile with impressive visuals but do not forget to tailor your content and design according to your brand with your logos and colors.

Make a design in a way that whenever it appears, your brand name instantly clicks in the user’s mind.

Take all the help from the features provided within the app like a boomerang, reverse play, stickers, and gifs, etc.

Post interesting content that is exciting for your potential followers, entertaining for them, and pleasing for their minds. Embed a strong call to action  (CTA) somewhere in between.

Be more engaging

The more you will interact and engage your audience, the more they will like to hear from you again and again.

Engage the users with help of entertaining video content and interesting images. Write long and detailed captions for your posts and be creative with them, it is a really big tip to increase your followers.

Join popular conversations, post about hot news and topics, and make comments under your posts in the comment section. Your comments will encourage the users to respond to your future posts.

Try to create content in collaboration with other influencers and brands. Their followers will get to know you and will follow you to know more about you.

Try to go live weekly at least, create polls, and indulge users in answer question sessions frequently. Run contests and giveaways. Do not let them forget about you. Posting Instagram stories daily is a great way to stay top-of-mind.

Be more strategic

Make a strategy to post your content more frequently and more impactfully.

To increase your followers you need to post once daily at a minimum so it is best for you to gather all the content for a week and post it day by day.

Get to know your audience and their interests and tailor your content for them.

Take help from analytical tools and get to know the peak time when people are most likely to see your posts. Be there for them by posting at that peak time and get more followers.

You also need to keep an eye on the type of content in your posting strategy. Take into account the current situations, events, festivals, celebrations, in fact, everything.

Be more useful and authentic

Ask yourself a question here. Why will someone like to follow you?

Here are two major possible reasons to answer this question. One is that you are entertaining for them, second and most important is that you are useful for them.

So, try to be useful for people in terms of information and ease. Post all the information people require from you and be authentic in providing that.

People never like fakes. Try to gain people’s trust and maintain that trust. They will not just follow you, they will be with you forever once you get them to trust you and your brand. That is exactly how you should increase your Instagram followers and make them your permanent audience and asset.

Be smart with hashtags

Hashtags are more important than we can think. They help to categorize and make your content more discoverable.

Here are two ways to harness the power of hashtags to increase Instagram followers.

 Use already popular hashtags in your posts so that when people will search for them, your post will appear on the relevant result page for that hashtag. Or, you can create your own branded hashtag with your brand name and slogan. Promote your branded hashtag by highlighting it in your Instagram bio, stories, and captions.

 You can use hashtags to reach a specific community or a relevant industry, join a trending conversation, run a branded campaign, and identify your service offerings.

But be very thoughtful in choosing your hashtags. Avoid using repetitive and spammy hashtags. Also, use only relevant hashtags. If you will appear in irrelevant searches you are highly likely to get ignored.

 Instagram allows you up to 30 hashtags on each post. But it is recommended to avoid overdoing them. Around 11 to 15 meaningful and highly relevant hashtags are enough.

With that said, I would like to suggest you never go for fake followers. The reason behind this suggestion is that number of followers will become useless when they are not able to interact with you and purchase from you. Organic and real followers are hard to earn but they should be your only desire.

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How to get your blog to rank higher in Google results [5 Tips]

how to get your blog to rank higher in google results

If you are wondering how to get your blog to rank higher in Google results and to appear as a result of every relevant search is the biggest dream of today’s blogger, then you have come to the right place. Either you want to earn from blogging or use the blog to promote your brand awareness, ranking higher is your most overriding concern.

But ranking higher is not a child’s play. It needs a whole lot of technique and strategy to get your blog ranking higher in SERPs.

To learn the magic, you need to understand how Google and other search engines index your content and how indexing is different from ranking and how it affects your ability for ranking higher in search Google results.

How does Google index your blog content?

Google and other search engines have their system algorithm that considers user demand and quality of your content to take it into account for indexing. Their web crawlers crawl through your website and check if it is “index worthy”.

Indexing, in simple words, means that Google knows that your website exists and that’s it.

What is a Google ranking?

The position a search engine allots your blog content in SERPs (search engine result pages) is called it’s rank.

When you type “what is blog rank?” in the Google search bar it shows around 1,370,000 results to answer this query. These results are displayed over 48 pages. All results are indexed as they are in the search engine’s eye. But do you think the results on page 48 are “Ranked”?

You answered it for yourself, No!

Results on pages 31-40 are ranked higher than results on pages 41-48 and so on. To earn more traffic, you need to rank higher than all the competitors, in this case, 1,369,999 competitors.

Your blog content is only highly likely to be seen by the potential customers when it is shown on the first two pages because most of the people never go past even the first page. According to stats around 75% of searchers are reported to never go for the second page. The is why figuring out how to get your blog to rank higher in Google results is so critical to your business.

So, the highest rank you can attain is to appear as the first result on the first page.

Here are 5 tips on how to get your blog to rank higher in Google results.

1.    Do your On-page SEO smartly

Optimizing individual pages of your blog is called on-page SEO. SEO (search engine optimization) of a single blog post, for example, will fall under on-page SEO.

  • A good on-page SEO will help the search engine understand your content type better and easily. Hence it will be able to show your blog to the relevant audience more efficiently and frequently which means giving you a higher rank.
  • Here are the tips to effectively do your on-page SEO:
    • Do thorough keyword research in your relevant niche and choose keywords with high search volume and low competition.
    • Keyword research enables you to understand your target audience’s demands better hence enabling you to create more relevant content for them. The more relevant your blog will be the higher it will be ranked by search engines.
    • Put your target keyword at the start of your title tags to make it easy for the search engines to understand what your content is about.
    • Use Target Keywords in the first 100 words of the blog.
    • Put links to other sites within your content. Using outbound links enhance your page visibility. But use high-quality links only.
    • Write catchy meta descriptions to grab the attention of the reader. Do it carefully for each page.
    • Do not forget to put your target keyword in the URL too. Remember, “keyword is the backbone of your SEO”.
    • DO NOT stuff your content with keywords by overly and absurdly putting them in the content. Be natural in embedding keywords only where they are really required. Try adding the keywords to your post strategically.
    • Put 2-4 Internal Links (links to your previously published content) in every new post. It will reduce your bounce rate and increase your credibility in the eyes of search engines.
    • Put Alt text and keyword-rich description to each and every image on your blog page.
    • Try using less competitive – longtail keywords. They are low in competition hence increase your chance to rank higher. For example, targeting “SEO” will create more competition than using “tips for SEO optimization” as your keyword.
    • Use LSI keywords in the body of your content.
    • Make your website mobile-friendly to get more audience.

2.    Earn value by Off-Page SEO

Taking your search engine optimization outside your website is referred to as off-page SEO. This is another way to prove your relevance to search engines.

The most relevant sites are the more valuable for search engines. Off-page SEO includes the techniques to promote your content over the internet by earning high-quality backlinks or by social media.

Here are some techniques to do your off-page SEO on point:

  • Guest Posting is the best way to earn you high-quality backlinks.
  • Email Marketing is another effective way to market your product and creating brand awareness. Getting more eyes gets you a higher rank.
  • Collaborate or hire influential people in your field to promote your blog.
  • Build links by exchanging content leading back to your blog.
  • Use visuals like images, videos, charts, flyers to attract people and make them share your content. As much as you and your blog are promoted, your chances of ranking higher brighten.

Commenting on relevant Blogs can earn you an easy backlink in minutes. You just have to choose the most relevant site and paste your URL in the comment section with an invitation to people to read it.

3.    Page loading speed

Page loading speed is one of the most important factors to rank your blog higher in SERPs. And it is a very logical reason.

Google algorithm prefers the fast loading pages over slow ones because they appear more valuable in terms of user-friendliness. You might have noticed that initial search results load faster than the laters.

The first 3 seconds after someone clicks on your page’s link are crucial. If your page fails to load in 3 seconds, the chances of the user leaving your page increase up to 32%.

Within the first 5 seconds, if your page does not load, these chances rise to 90%. The bounce rate rises higher up to 123% when your page fails to load within 10 seconds after the click. [*]

That means a super-fast loading page will make you more valuable in search engine’s eyes. What you can do to maximize your page loading speed:

  • Activate Google’s AMP on your pages
  • Compress all the images on your site
  • Try to reduce the file sizes on your web pages
  • Look for a better hosting service
  • Remove unwanted third-party scripts
  • Use specialized tools like Google’s page speed insight to have a look at how fast or slow your page is loading
  • Use HTTP2
  • Switch to PHP7

4.    Publish longer content

Studies reveal that longer content helps to improve ranking on Google. Your content should contain a minimum of 1000 words at least to get you good ranks.

The longer is better in terms of content. Aim for 2000+ words every post to get a higher rank on Google. This practice will result in “long-tail” traffic that will boost your site’s exposure.

Here are some benefits you will earn by publishing longer content:

  • More content allows more space for good keywords
  • You will have more chances to place your internal and external links naturally
  • Your content will appear more relevant to the search engines when it is engaging and makes people stay longer on your blog post.
  • When people spend more time on your web page, it will reduce your bounce rate
  • This tip has potential to raise your conversion rate too

5.    Enhance user experience

Users are the most valuable asset for search engines. Your site’s credibility and ranking depend on the factor of how users are interacting with your webpages.

A user-friendly website means a fast, informative, and easy to navigate website. Optimizing your site for users gets you more conversions and minimize your bounce rate. It will make your blog’s chances of getting a higher rank even stronger.

How to improve your blog’s user experience (UX):

  • For now, 60% of searches come from the mobile web. So, optimizing your webpages for mobile use will get you a higher rank.
  • Make your site easy to navigate for the user by providing internal links.
  • Content posted on your blog should be informative, readable, shareable, and clear. Avoid making your users confused.
  • Design your site to make it easy for your visitors to navigate through.
  • Make your website responsive and accessible.
  • Provide quality content with the relevant information only.

Google’s ranking depends on several factors. If you are wondering how to get your blog to rank higher in Google results, you need to post high-quality content with understandable information. Above mentioned information will help you understand how Google ranking works.

The search engine will value you only when you are valuable for their users. Try to earn more value by posting the content people want to read, for that SEO is your only savior. In a nutshell, prepare your blog to get ranked in people’s hearts to get ranked higher in SERPs.

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Top 10 best marketing tools for small business owners

best marketing tools for small business owners

If you own an online business, you know marketing is the most crucial step while setting up your online business. To assist you with your efforts and make your life easier, you are going to want to make sure you have the best marketing tools for small business owners.

Along with the right strategy, you are going to need a bunch of tools (aka software) to help you successfully market your product online.

There can be hundreds and thousands of tools claiming to help you with marketing but not all of them will be equally useful.

You do not have the time to test all of them and then choose one, so I have made a list of foolproof tools recommended by most professionals.

Here is a list of the top 10  best marketing tools for small business owners to help you market their products easily and successfully.

1. Mailchimp

Email marketing is one of the most effective ways to market your brand and services today.

If your marketing strategy includes emailing, Mailchimp is a highly recommended software. It helps in designing your emails and makes sending them to many people at one time very easy.

The best thing is, most Mailchimp features are free under their “Forever free” account. This free account is free forever but with some limitations.

It allows you to send 12,000 emails a month for free and lets you have 2000 subscribers. Above 2000 subscribers, you have to pay Mailchimp.

So you can start with a free account. If you feel like it, you can move to paid packages later.

If you are wondering why not Gmail and Outlook can serve your purpose, you may like to know what Mailchimp additionally do for you along with sending emails.

  • It tells you the number of times the email was opened by someone.
  • Tells which links from your email were clicked.
  • Number and quantity of sales generated through your email

2. Hubspot

HubSpot is an all-in-one inbound marketing service. It offers a complete CRM platform. with all the tools and integrations it offers, it can help you in:

  • running complete inbound marketing campaigns
  • increasing leads
  • accelerating sales and close more deals faster
  • analytics of your campaigns
  • smooth customer service
  • building a powerful website with SEO recommendations

HubSpot also offers free CRM service but with limitations in allowed features. Even for paid versions, it is a very useful and recommended tool.

3. Buffer

Social media is the new superpower in the marketing world. Buffer works as your social media handle. Primarily it was developed for scheduling Twitter posts in 2010 but now it can be used for Facebook, Instagram, Linkedin, and Pinterest too.

This software lets you manage multiple social media accounts and posts at one place and offers three tools

  • Buffer Publish for social media scheduling
  • Buffer Reply for social media monitoring, replying, and messaging
  • Buffer Analyze for your social media analytics

It also offers free services but, (you can predict by now) with limitations!

4. Sprout Social

It is an even better social media handling software that offers helping in:

  • Automated Publishing
  • Content Management
  • Tracking Conversions
  • Targeting Customers
  • Keyword Filteration and suggestions
  • Management for multiple accounts
  • Pre-scheduling posts
  • Analytics and Monitoring for your social media accounts

It has no free plans to offer as it seems to target much bigger organizations. But you know, it is better than most of the competitors with free options. It is paid but simpler, easier, and worth it!

5. Google Analytics

This is a part of Google’s marketing platform which allows websites to keep an eye on their traffic. It is the most widely used statistics and analytics service by website owners. It is used by at least 28,832,505 websites on the Internet till January 2021.

It allows you to analyze and report your traffic along with pointing the source of your web traffic. Google Analytics helps you in creating strong marketing strategy by making you aware of:

  • How visitors are interacting with your content
  • The impact of your digital marketing
  • Measuring revenue and bounce rate etc.

It is also free and not free at a time. But at present, it is the best and a must-have tool to analyze your web statistics.

6. Google Ads

Google Ads is a core advertising channel for any business. With Google Ads you can bid to display your

  • Brief advertisements
  • Service offerings/Banners
  • Videos

to website users every time they search for something relevant to your business. Google Ads can show advertisements on both SERPs and other websites connected to Google AdSense program.

In simple words, your advertisements can be shown on Google search result pages as well as on selected areas of third-party websites if they are working under the AdSense program.

Google Ads is best to design your advertisement campaigns, because if 2.3 million searches are performed on Google every second, who will know better, that where you can get potential customers from?

7. SEMrush

SEMrush is an all in one SEO software. It provides you with both data and strategy. It helps in generating better traffic, ranking, and visibility for SERPs. What it do for you is:

  • Identifying and fixing technical SEO issues
  • Finding relevant and effective keywords with help of 20 billion KW database
  • Competitor research and SERPs analysis for your website
  • Analyzes backlinks, domain authority, most valuable pages, linking domains, etc for any website
  • Draft and schedule content for social media
  • Helps in advertisement campaigns

8. Ahrefs

It is another good SEO and competitor research software that provides you with a complete SEO tool kit. It comes with a $7 trial offer for a week.

It is one of the best SEO tools on market with a blueprint score of 8 out of 10. Provides more or less the same things as SEMrush with a score of 7.8 out of 10 with a good user experience. Some prominent features are:

  • Complete Backlink analysis
  • Keyword research
  • In-depth site audit
  • Complete technical SEO improvement suggestions
  • Helps generate site traffic

9. Canva

Your quality content needs to look attractive and charismatic as well. You can use this totally free tool for making amazing graphics and visuals like social media posts, videos, animations, and many more.

It offers thousands of free templates. You do not have to hire a designer, it is very easy to use that you can make professional-looking graphics all by yourself.

 They provide some extra paid features too which you can buy if you need. But they offer so much for free already. They provide thousands of templates for:

  • Social media posts
  • Presentations
  • Videos
  • Animations
  • Logos
  • Posters
  • Thumbnails
  • Flyers
  • A4 documents and much more

10. Survey Monkey

When you are making an advertisement campaign, why not ask the audience themselves what they want from you. To find out if your product is a hit or fail, you can do an online survey with help of this amazing survey tool.

This tool allows you to launch:

  • Any kind of online survey project
  • Any kind of market research
  • Quick polls
  • Competitive analysis
  • Customer or the employee feedback

This is an easy-to-use platform that allows you to tailor your surveys according to your target audience.

It is one of the top 5 survey software over the market which is free to download. They provide a free trial, as well as their Basic plan, free.

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10 Incredible Tips For Growing Your Social Media Following

growing your social media following

While it’s hard to build a healthy online presence, social media is an incredible place to promote your business. Isn’t it? If you are reading this, you are probably interested in growing your social media following, so you know how important social media is to your business.

It’s free, attractive, and growing at an unbelievable pace. If we look at the stats, there are over 4 billion social media users worldwide.

But let’s be honest!

The majority of businesses use social media, yet most of them fail to create an impact. Have you ever wondered why?

That’s mainly because they don’t focus on finding and connecting with the right people. And when you fail to identify your social media audience, it becomes almost impossible to create the right message.

Ending up having a few hundred followers on Twitter or Facebook isn’t what we call social media success.

So, do you really care about the number of followers you have on social media? Most businesses do but do nothing significant to grow their audience.

Since you’re reading this post, let me assume that you want to grow your social media following and improve your bottom line.

An increasing number of businesses are turning to social media to grow their following.
Unfortunately, not many of them have an effective and thriving presence. If you’re one of them, it’s time to get it right once and for all.

Let’s get down to 10 tips for growing your social media following with great ease and speed:

1. Define Your Goals

Well, I know you want to grow your social following. But why did you decide to build a social media presence in the first place?

Do you want to increase brand awareness or looking to get more traffic on your site? Or you just created social profiles because everyone else was doing the same?

To get more loyal followers, you need to start with setting SMART goals. In other words, your goals must be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

It will give your social media efforts the right direction.

Here is an example of a SMART goal:

“I want to grow my Instagram followers to 10,000 in 6 months using a mix of both organic and paid tactics”.

2. Find The Right People

There are over 4 billion social media users worldwide – you don’t have to target all of them.

Finding and connecting with the right people is the key to success to growing your social media following.

If you have not yet defined your target audience or developed your buyer personas, it’s time to get it done first. Ask yourself the following questions:

  • Who are your ideal customers or clients?
  • What are their challenges, problems, and needs?
  • What kind of content they’re most interested in?

Demographics, psychographics, interests, and behavior are some of the factors that will help you reach your ideal audience.

Here is an example:

Let’s say you’re a business coach that helps entrepreneurs, CEOs, and business executives have a clear vision and direction.

Now, your job is to learn as much about your audience as possible so that you could create highly specific content.

Asking everyone to follow you on social media doesn’t make sense unless you sell water.

So, be specific about who you want to connect with.

3. Show Some Personality

In a growingly digital world, people like to know brands and businesses on a more personal level.

It’s a noisy world. Isn’t it?

Everybody is struggling to get their share of attention. When you stop being robotic and start showing off the human side of your business, it makes it easier to grow your followers.

For example, you should feel free to show off some great office photos or pictures of your team.

Talk to your audience like they are your friends. The objective here is to have a personality. That’s the only way you can set your business apart online or offline.

4. Focus More on Visuals

Imagine yourself as a regular social media user for a moment.

What do you like the most? Long, text-based posts or visuals?

I think the answer is obvious. People just love to consume visual content such as videos and images. Emerging social media platforms like Instagram and TikTok are more about visuals.

So, create some form of video to boost engagement and following. Unique forms of visual content such as Facebook Live or Webinars are a good way to make your social presence felt.

Besides, don’t forget to tailormade your content for each social media network you want to focus on. For example, if you post videos on Facebook, make sure your audience can easily understand them with the sound off.

Why? Because most Facebook users watch videos with the sound off.

5. Grow Relationships, Not Just Sales

Here are two scenarios:

First: you’ve 100 followers who like to engage with your brand and are likely to do business with you.

Second: you’ve 10,000 followers that show zero interest in your content or business whatsoever.

What do you think is beneficial for your business?

When it comes to social media, your focus should be on building healthy relationships with the right people rather than trying to sell to random people.

6. Listen And Respond

One of the most effective ways to grow your social following is to be proactive in responding and listening to your audience.

83% of your Facebook users expect your response within a day.

Don’t make your audience feel like you don’t care. Be responsive and helpful. Listen to their challenges and respond every time your audience asks a reasonable question.

You shouldn’t be limited to your own social profiles. Feel free to be a part of conversations wherever people talk about your business or something that relates to your business.

Making your existing followers feel heard and cared for will get you more followers down the road.

7. Have Fun

Who does like boring, static content?

Why would people follow you if you have nothing exciting or valuable to offer?

Try to share fun and entertaining content on your pages. However, whatever you share must be relevant to your business in some way or other.

For example, sharing cute dog pictures will confuse your audience if your business has nothing to do with dogs.

Here is how Fredericton SPCA uses humor to make their content more entertaining:

8. Don’t Be Afraid to Use Paid Techniques

It’s challenging to get your presence felt on social media. Organic reach has declined on Facebook dramatically over the last few years. In other words, it has become difficult to reach new people without paid distribution.

So, don’t be afraid to invest in social media advertisements to reach new audiences.
When done right, paid ads can help you put your content in front of new people. But make sure to use advanced targeting options to promote your content to the right people.

Platforms like Facebook allow you to narrow down the target audience based on their demographics, behavior, location, and interests. So, use them wisely in order to make the most of your ad spend.

Pro Tip: Target people who’ve already interacted with your content; for example, your existing fans, or people who’ve visited your website or social media using the Facebook pixel.

9. Don’t Buy Followers

Many businesses think that buying followers and fans will uplift their social media game.

Let’s face it.

It’s the worst thing you can do to grow the number of fans and followers. You don’t want to engage people who aren’t interested in your content. Do you?

You will end up ruining your audience insights and putting your content in front of the wrong people.

Ironically, so many businesses and celebrities try to get fake followers, especially on Instagram.

10. Choose the Right Network For Your Business

While you want to expand your reach, you can’t include every social media platform in your marketing strategy. If you do, growing your social media following will be very difficult to do across all platforms.

Here are some quick tips for choosing the right social platforms:

  • Consider the nature of your business. Linkedin is a must-have platform for B2B business, while B2C companies should be focusing on Instagram and Facebook.
  • Spend time understanding your audience and where you can find them.
  • Research your competitors to find out what platforms they’re focusing on or what kind of content they’re producing.
  • Figure out social platforms where your content will create the maximum impact.
  • Take your goals into account.

Final Thoughts

Your social media is just as important to getting found online as your SEO strategy. Tips I’ve shared with you aren’t hacks for growing your social media following. You need to be consistent and strategic because you can’t get millions of loyal followers overnight. These tips will surely set you up for sustainable social media growth.

Implement some of these strategies to grow your social media audience today!

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How to improve your SEO and search engine ranking (9 tips)

how to improve your SEO and search engine results

Even when you own a wonderful website and posting amazing content on it, there are high chances for your content to still be left unseen. This leaves everyone asking the same question: how can I improve my SEO and search engine rankings in the results?

Search engines, like Google, use their special algorithm to rank pages for their search results. Page Rank is based on how important and valuable search engines view your website.

There are many factors on which a search engine ranks your web page. SEO (Search Engine Optimization) is the way you can appear and rank in search results.

For instance, suppose you have done SEO. Google recognizes your webpage. It appears somewhere when a person searches for the relevant term.

But, you still aren’t getting traffic. No visitors mean no views hence no potential customers. Wondering why?

According to statistics, 75% of searchers do not go farther than the first page of search results. Exactly why you need to appear on the first page to get more eyes on your website. And for that, you need to improve your SEO.

Here are my 9 tips to help you rank higher in search results.

1.    Keywords are the key

The first and most important step in improving your SEO is choosing the right keywords.

The search terms people put in the search bar of Google or any other search engine are keywords. The results are shown based on the keyword they input. Keywords can be of many types like Short tail, Longtail, and LSIs.

With said that the question arises, how to find the right keyword? For that you have to:

Make sure your website content is written around relevant primary and secondary keywords.

2.    Fast loading speed of web page

The most important among the factors which make your site valuable in the eyes of search engines is the loading speed of your page.

You might have noticed that the pages at the start of the search result load faster than the last. This is why it is important for your page to loading fast.

A high-performing and fast loading page ensures your site visitors stay on your page hence reduce bounce rate.

To make your site’s pages load faster you can take the following steps:

  • Compress the images on your site
  • Reduce the file sizes of your web pages
  • Find a better hosting service
  • Remove unwanted third-party scripts
  • Use specialized tools like Google’s page speed insight to have a look at how fast or slow your page is loading.

3.    Plenty of Backlinks

Backlinks are another very important factor to help boost your SEO. The more backlinks you have the more Google gives credit to your site.

When other sites mention yours in their content, it shows the search engines that your site is more relevant to search queries.

But the key secret is to have quality backlinks with high authority. In this case, always prefer Quality over Quantity.

Now as you are wondering that how to earn high-quality backlinks, here is what you can do.

  • Create high-quality authentic content so other people naturally mention it in their content
  • Reach out to some relevant high-quality sites to ask them to grant you a backlink by offering them a backlink in return.
  • Offer guest posts to sites related to your niche
  • Make a comment under posts relevant to your niche, it earns you an easy backlink. (It is a cheat way though!)

4.    Carefully write headlines and metadata

Carefully write your headline, description, and keyword metadata. Use your target focus keywords and place them carefully in your Headlines, titles, and description.

5.    Keep updating old content

Keep updating the previously published content and keep refreshing it. Make it more optimized for user intent with passing time to improve your SEO.

6.    Use feature snippet

Feature snippet is a small portion of the web content that Google shows in a result of a query on the search page itself. In simple words, the partial or sometimes full answer you read on the Google page when you type some keyword is a featured snippet.

According to a study by Ahrefs.com, “featured snippets get ~8.6% of clicks on average, while the page that ranks below (aka position #1) will get ~19.6% of clicks. If there are no featured snippets, the #1 ranking result will get 26% of all clicks”.

7.    Use of concept visuals

Another smart way of improving your SEO is to create visuals that explain some important information or concept.

What you have to do is, simplify a hard as a walnut concept and post it in form of visual aid. Try to make visuals on topics with low competition. So that you will be one of the few selling that delicacy.

Other people will use that image or visual in their content. And guess what? You will get a backlink. Ta-Da!

8.    Try partnerships in content creation

This is the most useful strategy. Make partners in your niche and create content with their collaboration. Just like some YouTubers do nowadays.

That way their traffic will be lead to your site and the same will go for them. You both will get to have the benefit.

9.    Try to be mobile-friendly

At present, over 60% of Google searches come from mobile web. It is needless to explain how it is important to get you more traffic and boost your SEO.

Google value the users. If your site is not easy to use for over 60% of them, you will not be ranked high for sure. So, put a special emphasis on making your web pages mobile-friendly.

10.  BONUS Tip

All these super tips are potent to boost your website’s SEO. But remember it is not an overnight process. Only 5.7% of all newly published pages reach the first page of Google within a year according to a study by Ahrefs.com. It is a very low count. So, you have to be patient. But with time and by using these tactics you will rank no.1 on the first page of SERPs very soon.