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5 Ways Experts Create High Performing Facebook Ads

ways experts create high performing facebook ads

So, you’re not happy with your Facebook ad campaign results and you want to learn the ways experts create high performing Facebook ads?

Hey, you’re not alone here. In fact, 62% of small businesses fail with Facebook ads. 

Why? Because they don’t successfully identify their mistakes and end up blaming the platform. Facebook’s reach is indeed waning, but this should not stop you from creating highly successful campaigns. After all, Facebook is one of the best social networks for advertisers in terms of targeting options. 

It’s time for you to learn how experts nail their Facebook ads and achieve their business goals with great ease and speed. 

In this post, I am going to show you what digital marketing pros do to make their advertising efforts highly impactful.

Before we move on highlighting those proven tactics, let me assure you that Facebook ads can turn your business upside down, bringing in a steady, sustainable stream of revenue. 

Let’s get started looking at the. ways experts create high performing Facebook ads! 

 

1. They Know Their Audience

Facebook advertising enables us to create perfect ads with its targeting and tracking features. However, most people often get confused and fail to take advantage of them.

To keep things simple, experts follow the 3R principle that allows them to create the right message and put it in front of the right people and at the right time

Do you know why your ads aren’t producing the results you want? You don’t truly understand your audience and, as a result, you place ads in the wrong people’s feed. 

Why would someone click on your ads if they aren’t interested in your products or services? The platform has over 2.8 billion monthly active users, but the secret to success lies in identifying users who would qualify to be your customers. 

Let me give you a quick example! 

Let’s say you’re a business coach that helps CEOs navigate through difficult times. Now, your ads should be targeted only towards CEOs. Unemployed people or housewives aren’t your ideal people. 

So, before you launch your next campaign, do some homework and identify your audience, the people you want to connect with. Who are they? What are their interests, age, income, location, etc? How can you help them? What are your business goals? 

Invest some time in building a perfect Facebook audience. This strategy will not only reduce your advertising costs but also skyrocket your ROI. 

So, your first step should be to find your ideal people on the platform. Crafting the perfect audience will help you across channels from Facebook and Google to your website. 

Here is another important marketing concept that will help you create better ads: 

The Rule of Seven

It says your ideal clients or customers need to see your message at least seven times before they sign up or buy from you. Here is how this concept applies to Facebook advertising: 

Let’s say your audience size is 30,000 and the average cost per 1,000 impressions is $35. 

How much would it cost you to show your message seven times to those 30,000 users? If we do the math, the answer will be $7,350.  

See, how crucial it is to narrow down your audience and reach the right people.

2. They Create Converting Ad Copy

Successful advertisers know how not to annoy their audience with boring sales pitches. They use a simple, conversational tone and go easy on sales tricks. 

First, make sure your message resonates with your audience’s needs and interests. Second, keep your message clear, fun, and conversational. Remember, a good headline can make all the difference. While there’s no hard and fast rule to write a headline, it should be enticing and benefit-focused. 

Here are some quick tips: 

  • Write ad copy as though you’re writing to one person (your ideal customer). 
  • Use different ad formats for different audiences. 
  • Make sure your visuals go well with your message. 
  • Have a clear goal and a call-to-action. 
  • Use easy-to-understand language 
  • If you’re selling something, be upfront about the numbers. 

When developing ad copy, create separate messages for each buyer persona. 

Why? Because it’s vital to understand the context when it comes to social media marketing. For example, if you divide your audience into three different groups or buyer personas, you need to create a different message for each group.

3. They Track Sales

Everyone wants to get more engagement and clicks, but what is your goal? 

People that perform well at Facebook advertising always track sales because that’s what really matters – they focus on how much money they’re making not how many clicks they’re getting on your ads. 

Something isn’t working if your ads aren’t generating leads and revenue. Getting a lot of clicks doesn’t mean your campaigns are high-performing unless your only goal is to get clicks. 

If your ads aren’t helping you achieve your goals, figure out what’s wrong. Stop repeating one mistake over and over again. Keep track of your sales and get rid of elements that aren’t working. 

4. They Don’t Sound Like An Ad 

We hate ads. Aren’t we? 

So, how do advertisers address this problem? Simple: they don’t sound like an ad. This is where good copywriting comes in handy. You need to showcase how your business is going to bring value to the table. 

You have to help your audience understand why it’s beneficial for them to follow your call to action. You can do it without sounding too much like an ad. 

Pro Tip: Make offers your audience can’t help but click.

5. They Don’t Assume – They Test

Experts don’t just launch ads and wait. They test and test everything. 

The only way you can be good at building profitable ads is through continuous testing. The good thing about Facebook is that it allows you to spend a small amount and test something. 

So, if you want to learn through experience, Facebook could be a good place. But when you follow experts, you can easily avoid beginners’ mistakes.

Tools like Facebook Audience Insights will help you learn more about people you want to reach. Use them to measure the performance of your ads. Again, make sure your ads are seen by the right people. 

Final Thoughts 

The best Facebook ads generate leads and sales. As an entrepreneur or business owner, you have to make sure you come up with the right mix of all the elements from ad type to messaging. If you already have tried different strategies and are afraid of failing again, start doing things the way experts create high performing Facebook ads. In other words, do things differently.

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5 Ways To Identify The Right Audience For Your Business

identify the right audience for your business

You probably know that the internet hosts over 4.6 billion people. With that many people, it can be hard to identify the right audience for your business. If you’re an entrepreneur or business owner, here is what you need to know: 

Not everyone on the web is going to do business with you. Chances are your potential customers or clients are an incredibly small fraction of global web users. 

The good thing about digital marketing is that it allows you to target a specific audience, unlike traditional marketing platforms like radio or TV. 

So, if you’re tired of wasting ad spend on uninterested eyeballs, learn how to find and target the right people across channels from Facebook to Google. 

One of the prime objectives of marketing is to help you get more qualified leads, people that really need your product or service, no matter what channel you use to spread your message. If you don’t know about your buyers, there’s no way to efficiently sell to them. 

What Is A Target Audience?

Before we dig deep, let’s define the term ‘target audience’.  

Simply put, it’s the selection of prospective customers to whom you want to sell your products or services. The strategy is about segmenting the market, highlighting which parts of the market are appropriate for your product. If you offer more than one product or service, your business may need to attract multiple groups of potential customers. 

Here is what Andrew Flanagan, an executive director at Lenovo has to say about this: 

“ Audience targeting is absolutely essential as we design a campaign and think about the audience we are trying to reach.”

People who make up your target audience share some common characteristics including demographics, psychographics, buying power, and buying geography. The more you know about your audience, the better.

  • What are their demographics (age range, interests, job titles, location, etc.)?
  • What are their psychographics (preferences, lifestyle, attitude, behaviors, etc)? 

Let’s say you sell or promote a B2B SaaS solution. Your target audience could be men and women, ages 30-45 who earn at least $500,000 annually. You can use more variables to further narrow down your audience. 

Ask yourself the following questions: 

  • Are you reaching the right people?
  • Is your audience love to interact with your content?

No? If you’re not putting your content in front of the right people, your marketing efforts and budget are going down the drain. 

Here is what you need to do to get it fixed and identify the right audience for your business:

 

1.  Start With Your ‘Why” 

Have you heard the phrase “know thyself”?

If you want to know others, start with knowing yourself. When it comes to business and marketing, you must answer the following questions before developing any marketing strategy: 
Why does your business exist? 

  • Why did you start your company? 
  • What kind of problems do your products solve?

     

    Did you know why so many companies fail? They lack clarity around these questions. Clarifying why your company exists will help you understand who your customers are.

2.  Use a Funnel Approach

Your market selection process would probably look like a funnel – you start with a large group of people and then narrow it down. For example, if your product or service is location-specific, you can narrow down your audience based on their location. The second filter could be gender or age range and then income level and so on. 

You’ll eventually identify the right audience for your business as you move through more filters. Facebook advertising gives you more control over how you target a specific audience using various filters.

3. Don’t Go Too Broad 

A case study from Harvard Business Review compared Google and Yahoo to study how these giants diverge over the decades. It’s interesting to see how Yahoo tried to be everything targeting everyone, while Google focused on specific audiences exploring new possibilities over time. 

So, if you want to be successful, find and serve the smallest niche you can. When you serve a small group of people, it turns out to be a launching platform where you can expand your audience and the scope of your work. 

Pro Tip: Double down on your strengths and stop focusing on areas you’re not good at.

4. Define the Core Values of Your Products

You probably have a vague picture of your ideal customers who most likely to be interested in the core values your products or services offer. Let me explain this with an example: 

Let’s say your company manufactures a foldable baby stroller. What kind of parents do you think would like to have that feature or value? Maybe the parents who travel frequently would be your ideal customers. 

So, write down the core values your products or services offer and then identify people that prioritize those values.

5. Don’t Forget to Capitalize On Existing Data

If you’ve been in business for quite some time, you probably have some data or information to draw on. For example, what demographic groups like to do business with you or buy your products or why a particular group of people like a certain aspect of your business. You can gather plenty of insights by studying your existing customers. 

Didn’t get my point? Let me give you an example: 

Let’s say you run a fast-food restaurant. Now, what you have to do is just spend a few hours at your restaurant and observe: what kind of pizza each person buys, how old is each person that buys a particular drink, what are their ethnicity, what time of the day your restaurant receives the most customers, etc. 

You can also go online and see what kind of people are visiting your website or interacting with your content on social media. 

Now, use all that information to develop a better understanding of your prospective customers. 

Pro Tip: Build a lookalike audience on Facebook using information such as email addresses of your customers or people who browse through your website. 

More Tips 

  • Study your competition to identify your prospective customers. 
  • Listen to your social media followers to understand their needs and concerns.
  • Evaluate social media profiles of those who love to interact with your content. 
  • Build an ideal customer avatar. 
  • Run surveys to learn more about leads that converted into paying customers.

Bottom Line 

Understand your niche and own it. Once you successfully identify the right audience for your business, excite them with highly targeted content. That’s the only way you can establish a profitable and sustainable online presence for your company.